We are looking for the person who will be responsible for the growth, engagement, and storytelling through our social channels, as well as identifying and developing a presence on new and emerging platforms. You’ll ensure that social media efforts effectively and authentically represent our brand personality, initiatives, and community. 

Full-Time | IN-OFFICE ONLY | Location: Nashville, TN

Key Responsibilities

Drive Strategy and Growth

• Develop and execute the brand’s social media strategy across existing and emerging platforms to increase reach, positive sentiment, and audience engagement.

• Set, track, and report on KPI targets for all channels to ensure sustainable growth.

Content & Campaign Development

• Create comprehensive social content strategies for campaigns, initiatives, and unplanned moments, aligning with marketing goals

• Collaborate with creative teams to develop compelling content that showcases brand values and sparks genuine conversation.

Storytelling & Commerce Balance

• Seamlessly blend brand storytelling with product-centric content to keep social channels fresh, engaging, and impactful.

• Innate knowledge of brand personality and values to convey an authentic brand voice through all content

Data-Driven Insights

• Produce regular, actionable performance reports and insights, and recommend adjustments to optimize social media campaigns.

• Oversee analytic tools and leverage data to refine strategies in real time.

Cross-Functional Collaboration

• Reporting to the Digital Marketing Director, working with the digital marketing team to sync paid and organic social efforts for maximum reach and ROI.

• Regularly partner with the broader marketing, product, and creative teams to ensure consistency in brand messaging and aesthetic, as well as effectively communicate updates and brand news.

Trend & Culture Monitoring

• Stay on top of social trends, cultural moments, and new platforms—anticipating shifts in consumer behavior and integrating them into the brand’s social strategy.

• Experiment with fresh content formats and engagement tactics to keep Imogene + Willie on the cutting edge of digital innovation.

We Think You’re a Great Fit If…

• You’re a natural storyteller

• You’re curious, always seeking to understand what drives our community.

• You’re passionate about how we make things and our impact 

• You listen closely to consumer feedback and use those insights to shape future content.

• You’re a self-starter who brings enthusiasm to tight deadlines and complex projects. 

• Your attention to detail ensures that every social campaign is polished, impactful, and on-brand.

• You’re a team player: you thrive in collaborative environments, value diverse perspectives, and celebrate shared achievements. 

• You’re excited to connect with our audience and create meaningful conversations through social interactions

Professional Qualifications

• 5+ years of experience leading social media strategies with a proven track record of measurable success

• Experience in fashion,  lifestyle, or related consumer goods industries

• Proficiency in social analytics tools and familiarity with photo & video editing tools

• Strong conceptual thinking, communication, and project management skills

• Exceptional eye for photography, visual design, trending content, and brand aesthetics

• Highly organized, able to juggle multiple projects and meet deadlines

• Demonstrated ability to create cohesive on-brand campaigns that elevate brand values